Online Master’s in Marketing Analytics and Insights Ambassadors

Alumni Ambassador: Georgia Gonzalez

Location: Easton, PA
Employment: Social Media Manager, Penn State Outreach
Undergraduate degree: Business Management and Marketing, Penn State University
Hobbies: I enjoy baking and weight lifting
Program: Master’s in Marketing Analytics and Insights
Status in program: Graduated Summer 2026

Favorite graduate course: MKTG 814: Analytics for Brand Management and Customer Experience

Why I chose Penn State: I received my undergraduate degree at PSU and wanted to continue my education.

What makes this program valuable to you: I wanted a master’s degree in an area of study that would supplement my undergraduate degree. I feel with having a management and marketing background going forward with MMAI will give me the tools I need to help make the right business/marketing decisions.

What advice would you offer to new or prospective students? This program teaches me to incorporate data and conceptual thinking. It is a great program for anyone who enjoys day to day changes in their job.

Alumni Ambassador: Kelsey Rogers

Location: Huntingdon, Pennsylvania
Employment: Social Media Specialist, Penn State University
Undergraduate degree: Digital Multimedia Communications, Susquehanna University
Hobbies: Reading, writing, drawing, reality tv, watching sports, playing volleyball
Program: Master’s in Marketing Analytics and Insights
Status in program: Graduated Spring 2026

Favorite graduate course: MKTG814: Analytics for Brand Management and Customer Experience

What makes this program valuable to you: I am developing a skill set that would have been difficult for me to learn independently. I’m also receiving immediate feedback from professors and peers so that I can make adjustments and improvements.

What advice would you offer to new or prospective students? Think about the hard and soft skills you’d like to develop. Write them down. Read the course descriptions for the programs and see if they align with your list. For anyone who is about to start their studies, I would suggest doing an “audit” of your learning environment and figuring out what you need in that environment to succeed.

Alumni Ambassador: Danyrine White

Location: Saint Charles, Illinois
Employment: Marketing Manager, Alcohol Controls
Undergraduate degree: Double major in Marketing and Business Administration, Aurora University
Hobbies: I love to read, watch anime, and workout. I am a retired Track and Field athlete, so I still go on runs every other day.
Programs: Master’s in Marketing Analytics and Insights, Marketing Analytics graduate certificate
Status in program: Graduated spring 2026

Favorite graduate course: MKTG 814: Analytics for Brand Management and Customer Experience

Why I chose Penn State: Penn State has allowed me to learn at my own pace while juggling other life commitments. It also provides access to various resources that my small alma mater did not have, as well as the opportunity to network with alumni. This school is a perfect match for me.

What makes this program valuable to you: This program allows for me to get a deeper understanding of how important analytics drives a business, starting from how to get the data you need, to how to apply the data in effective ways.

What advice would you offer to new or prospective students? Think deep into the experience you want to gain from your graduate program. Understanding that will allow you to choose the correct program that fits you current and future needs.

Alumni Ambassador: Vanessa I. Sancho

Location: Huntingdon Valley, PA
Employment: Regional Sales Manager, JAFRA Cosmetics (Direct Sales & Leadership Development)
Undergraduate degree and University: Business Administration, Penn State University
Hobbies: Reading leadership and personal growth books, hiking, and exploring new music.
Program(s): Master’s in Marketing Analytics and Insights, Master of Business Administration (MBA), graduate certificates in Marketing Analytics, Business-to-Business Marketing, Business Management Foundations
Status in programs: Graduated Spring 2025; currently enrolled in MBA program.

Favorite graduate course: MBADM814: Leadership Communications and Change Management

Why I chose Penn State: I chose Penn State for its world-class reputation, strong faculty, and commitment to developing business leaders who can think strategically and lead with impact.

What advice would you offer to new or prospective students? Your habits and daily decisions determine your trajectory. Small, consistent steps lead to big results, both in education and in life.