Marketing Ph.D. Placements

Many excellent Marketing Ph.D. students have graduated from our program over the years and have obtained jobs at high level universities. Our students frequently publish in top marketing journals with faculty members during and after they have completed their Ph.D.

Recent Placement Records

Note: Placements are within one year of graduation, and all academic placements are tenure track unless an alternate job title is provided.

Wenlan Yu 2026

• Thesis: AI Models for Product Innovation and Customer Needs Understanding

• Placement: San Jose State University

Dalal AlQadeeri 2025

• Thesis: Essays on Technology Commercialization in Business Markets

• Placement: Kuwait University

Tongyao Shen 2025

• Thesis: Essays on Integrating Voice, Text, and Virtual Reality for Marketing Insights

• Placement: University of Alabama

Qi Zhao 2025

• Thesis: Simultaneous Segmentation and Positioning with New Bayesian Methodology for Market Structure Analysis

• Placement: University of New South Wales Sydney (UNSW Sydney)

Nate Allred 2023

• Thesis: Actions in the Shadows: The Influence of Conspiracy Theory Endorsement on Consumer Decision-Making

• Placement: Texas Tech University

Benjamin Beck 2023

• Thesis: Cutting through the noise while maintaining a privacy-first focus; enabling marketers to understand the customer journey and improve online trust.

• Placement: Brigham Young University

Franziska Schmid 2022

• Thesis: Essays on Stakeholder Networks

• Placement: Oregon State University

Felix (Haiyue) Xu 2022

• Thesis: Consumer Response to Marketplace Practices: A Moral Perspective

• Placement: University of Kentucky

Mayank Nagpal 2021

• Thesis: Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?

• Placement: Northeastern University

Yifan Zhang 2020

• Thesis: Marketing Analytics Model in the New Data Era

• Placement: Kennesaw State University

Qian Chen 2020

• Thesis: Network Models and Statistical Learning Methods to Study Customer Heterogeneity With Complex Marketing Data

• Placement: University of Nebraska-Lincoln

Gretchen Wilroy Ross 2020

• Thesis: Preference Shifts After Loss

• Placement: Texas Christian University

Gabriel Gonzales 2019

• Thesis: Fair Prices and Profits Across Channels

• Placement: SUNY New Paltz

Amirali Kani 2018

• Thesis: Modeling Competitive Group Dynamics: A Bayesian Hidden Markov Model Approach

• Placement: University of Guelph

Andong Cheng 2017

• Thesis: The Picky Consumer

• Placement: University of Delaware

Manpreet Gill 2017

• Thesis: Essays on the Causal Analysis of Strategic Marketing Actions

• Placement: University of South Carolina

Ashley Stadler Blank 2016

• Thesis: Putting a Price on Participation: The Role of Consumer Costs and Benefits

• Placement: University of St. Thomas

Huanhaun Shi 2016

• Thesis: Essays on Causal Analysis of Strategic Marketing Decisions

• Placement: University of Lincoln-Nebraska

Zhi Lu 2016

• Thesis: How Does Organizational Power Affect Organization Perceptions?

• Placement: University of Victoria

Jamie Hyodo 2016

• Thesis: The Multiple Facets of Gratitude: Exploring the Effects of Salvation, Serendipitous and Serene Gratitude on Consumer Behavior

• Placement: University of Lincoln-Nebraska

Aditya Gupta 2015

• Thesis: Implications of Organizational Political Ideology for Firm’s Market and Non-Market Behavior

• Placement: Iowa State University

Charles Kang 2015

• Thesis: Doing Good, Doing Bad, and Doing Well: Dynamic Effectiveness of Sustainability Strategy

• Placement: University of Wisconsin, Milwaukee

Sae Rom Lee 2014

• Thesis: The Role of Ideals and Morality in Consumer Decisions

• Placement: University of Texas at San Antonio

Sunghoon Kim 2014

• Thesis: A New Class of Bayesian Segmentation Methods for Deriving the Heterogeneous Drivers of Service Quality Evaluations

• Placement: Arizona State University

Li Xiao 2013

• Thesis: Essays on Customer Preference Measurement

• Placement: Fudan University

Chen Zhou 2013

• Thesis: Empirical Models for Organizational Service Quality Decisions

• Placement: Erasmus University

Hye-Jin Kim 2013

• Thesis: Essays in Consumer Preference Measurement

• Placement: Korea Advanced Institute of Science and Technology (KAIST)

Aaron Garvey 2012

• Thesis: How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance

• Placement: University of Kentucky

Frank Germann 2012

• Thesis: Essays on Marketing's Role During Firm Crises

• Placement: University of Notre Dame

Alok Saboo 2012

• Thesis: Modeling Strategic Issues for IPO Forms

• Placement: Georgia State University

Simon Blanchard 2011

• Thesis: A Methodology For Identifying Unobserved Categories when Consumers Assign Brands to Multiple Categories

• Placement: Georgetown University

Mahima Hada 2011

• Thesis: Referral Equity and Referral Management: Essays on the Supplier Firm's Perspective of Referrals

• Placement: City University's Baruch College

Bryan Johnson 2010

• Thesis: Social Capital in the Marketplace: The Implications of Using Social Relationships for Consumption Purposes

• Placement: Creighton University

Anindita Chakravarthy 2010

• Thesis: Stock Market's Influence on Marketing and R&D Budgets: Implications for Short and Long Term Firm Performance

• Placement: University of Georgia

Kunter Gunasti 2009

• Thesis: The Effects of Product Experiences on Attitudes Toward the Brand, a Product's Country of Origin and Competitor Brands

• Placement: University of Connecticut