Short Course
Introduction to Analytics: Transforming Data into Insights
Learn a repeatable process for turning complex data into actionable insights, enabling smarter decisions through hands-on analysis and real-world applications.
Current Offerings
Overview
Who Should Attend
This course is ideal for managers and leaders at all levels who want to guide their teams to extract targeted, actionable information from data and leverage it in strategic decision-making.
Program Benefits
Improve your ability to:
Understand core data and analytics principles
Identify the data that matters most
Analyze data using appropriate tools
Turn insights into action
Apply data to strategic decisions
Partner effectively with technical experts
Build a culture that supports data-driven decision-making
Well constructed and promoted excellent cross-discussion between businesses. Helped refresh me on the core components of business analytics."
Mike Belitsky
Commoditites Specialist, Kennametal
Program Content
Understand the challenges and opportunities of data
Clarify key elements of effective use of data
Leverage a process leading to the successful application of data to business decisions and strategies
Evaluate metrics for alignment with information needs
Avoid common pitfalls associated with data use and application
Assess data quality and manage disparate data sources for efficient use
Uncover the connection between data and the information it provides
Understand fundamental analytic terminology and approaches
Know when and how to apply specific analytic techniques
Guide analysts to interpret data accurately and consistently
Analyze data results for actionable information, not just numbers
Apply techniques for transforming analytic results into robust insights
Faculty
Chelsea Hammond, Ph.D.
Associate Clinical Professor of Marketing, Smeal College of Business
Dr. Chelsea Hammond teaches marketing with a focus on analytics and data integration and directs Penn State World Campus's Marketing Analytics certificate. Prior to Smeal, she spent more than a decade in market research and marketing analytics, helping the world's most iconic brands leverage data to drive business success.
Professional Certificate
Earn an Analytics Professional Certificate
Gain broader analytics expertise while earning a credential that reflects your continued professional development. Complete three qualifying programs to earn an Analytics Professional Certificate, taking programs in any order and over time to fit your goals and schedule.
Customize this Program
All programs and delivered to groups of 10 or more. A member of our team will reach out to discuss your goals and explore the right fit for your group. You can also reach us directly at 800-311-6364.
Additional Information
Our Learning Solutions Associate can hold a seat for you in the program. A reservation does not commit you until you submit the online registration form. To reserve your spot, email our office.
A 10% reduced rate on live remote delivery is available to military and government employees, Penn State alumni, individuals pursuing a professional certificate, teams of three or more from the same organization, and CSCR corporate sponsors or affiliated groups.
Yes. This program can count toward a . Complete three qualifying programs at your own pace to earn the certificate. Note: Each program can only count toward one certificate.
After you register, you’ll gain access to your personal learning portal. There, you’ll find pre-program assignments, information about faculty and fellow participants, plus other program resources.
Accepted applicants can transfer to another section if the transfer is arranged more than four weeks before the program begins. Additional transfers are subject to a charge of 10% of the current program fee. A sponsoring company may also identify a replacement candidate, provided the candidate is accepted into the program.
Refunds are based on when written notice of withdrawal is received:
More than six weeks before the program begins: Full refund
Between two and six weeks before the program begins: 50% refund
Two weeks or less before the program begins: No refund
All withdrawals, transfers, and substitutions must be confirmed in writing by the registered participant or their agent. If written notification is not received, the full program fee will be assessed.
Penn State may cancel or postpone a program due to insufficient enrollment or other unforeseen circumstances. If a program is canceled, registration fees will be refunded; however, Penn State is not responsible for other related expenses, including airline or travel agency cancellation or change fees. If a program is postponed, you may receive a refund or transfer your program fee to another session.
If you have questions about transfers or cancellations, please contact us.