Wreetabrata Kar
Assistant Professor
Dr. Wreetabrata (Wreeto) Kar is an Assistant Professor of Marketing at the Smeal College of Business, The Pennsylvania State University. His research lies at the intersection of artificial intelligence, quantitative marketing, and causal inference. He develops statistical and machine learning methods to help firms make better marketing decisions and studies applications in digital platforms, business-to-business markets, sales organizations, online reviews, and generative AI. His research has been published in leading academic journals, including Marketing Science, Production and Operations Management (POMS), and the Journal of the American Statistical Association (JASA). Prior to joining Penn State, Dr. Kar served on the faculty at the University at Buffalo and Purdue University and worked as a Research Scientist at Adobe. He received his Ph.D. in Marketing from the University of Rochester.
Expertise
Artificial Intelligence in Marketing, Digital Platforms and Marketplaces, Sales Management, Business-to-Business Marketing, Quantitative Marketing, Causal Inference, Machine Learning
Education
PhD in Marketing, University of Rochester, Simon Business School, 2015-01-01
Courses Taught
MKTG 342 – Marketing Research
Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.
MKTG 555 – Mktg Models
Topics in the model building approach to marketing decision making, focusing on current research issues.