Education
Ph D in Marketing, Emory University, Goizueta Business School, Atlanta, GA, 2019-01-01 MS in Industrial Engineering, Georgia Institute of Technology, College of Engineering, Atlanta, GA, 2011-01-01 MS in Management Science and Engineering, Shanghai Jiao Tong University, Antai College of Economics and Management, Shanghai, China, 2008-01-01 BS in Measurement Control Technology and Instruments, Shanghai Jiao Tong University, School of Electronic Information and Electrical Engineering, Shanghai, China, 2005-01-01
Courses Taught
MKTG 342 – Marketing Research
Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.
MKTG 555 – Mktg Models
Topics in the model building approach to marketing decision making, focusing on current research issues.
MKTG 590 – Colloquium
Continuing seminars that consist of a series of individual lectures by faculty, students, or outside speakers.
Selected Publications
Yang L., Li X., Zhong N. "Omnichannel retail operations with mixed fulfillment strategies" International Journal of Production Economics, vol. 254, 2022-08-28
Zhong N., Schweidel D. A. "Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model" Marketing Science, vol. 39, 2020-03-09