Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University and has held past visiting positions at Australian National University, China Europe International Business School (CEIBS), Fudan University, MIT, University of Cambridge, and University of Cologne. He is the Editor-in-Chief of Customer Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. for the INFORMS Society for Marketing Science (ISMS). He is the author of several books that include Becoming Homo lucidus (2026, Routledge), Logical Creative Thinking Methods (2020, Routledge; 2023, China Machine Press, Chinese ed), Hualish (2019, Springer English ed; Fudan Press, Chinese ed), The Bubble Theory (2014, Springer English ed; 2019 Fudan Press, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel. He is a diehard trekkie. Please see his personal webpage for his current work.
Expertise
His current work aims to develop theories and tools with substantive value for practitioners and society.
Education
Ph D in Managerial Science and Applied Economics, The University of Pennsylvania, Philadelphia, PA, 2001-01-01 Ph D in Molecular, Cellular, and Developmental Biology, Ohio State University, Columbus, OH, 1996-01-01 BS in Genetics and Genetic Engineering, Fudan University, Shanghai, China, 1989-01-01
Courses Taught
B A 597D – New Product Development & Sustainability (D)
Formal courses given on a topical or special interest subject which may be offered infrequently.
BA 500 – Mktg Mgmt
MKTG 296 – Independent Studies
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
MKTG 450 – Marketing Strategy
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 450W – Marketing Management Policies and Programs (W)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 450W – Marketing Strategy (W)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 496 – Indep Studies
MKTG 496 – Independent Studies
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
MKTG 497B – Sustainability for Consumers, Firms, and Societies (B)
This course will introduce the audience to the role of sustainability in business, such as innovation.
MKTG 498 – Special Topics
Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
MKTG 542 – New Prod Dev Mgmt
Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype.
MKTG 542 – New Product Development and Management
Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype.
MKTG 596 – Individual Studies
Creative projects, including nonthesis research, which are supervised on an individual basis and which fall outside the scope of formal courses.
MKTG 597 – Special Topics
MKTG 600 – Thesis Research
Selected Publications
Ding M. "Becoming Homo lucidus" 2026-02-01
Ding M. "Logical Creativity Theory (LCT) Updated: Foundations, Algorithms, Applications, and AI" Customer Needs and Solutions, vol. 12, 2025-01-01
Ding M., Dong S., Grewal R. "Generative AI and Usage in Marketing Classroom" Customer Needs and Solutions, vol. 11, 2024-01-01
Xiao L., Wu D., Ding M. "Smart Ad Display" Information Systems Research, vol. 35, 2024-01-01
Lu S., Kim H., Zhou Y., Xiao L., Ding M. "Audio and Visual Analytics in Marketing and Artificial Empathy" Foundations and Trends in Marketing, vol. 16, 2022-01-01
Kim H., Wang Y., Ding M. "Brand Voiceprint" Customer Needs and Solutions, vol. 8, 2021-01-01
Zhou Y., Lu S., Ding M. "Contour-as-Face (CaF) Framework: A Method to Preserve Privacy and Perception" Journal of Marketing Research, vol. 57, 2020-05-01
Ding M. "Logical Creative Thinking Methods" 2020-05-01
Ding M. "Rethinking Chinese Cultural Identity - "The Hualish" as an Innovative Concept" 2019-01-01
Xu J., Ding M. "Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare" Customer Needs and Solutions, vol. 6, 2019-01-01
Lu S., Xiao L., Ding M. "A Video-Based Automated Recommender (VAR) System for Garments" Marketing Science, vol. 35, 2016-07-01
Ding M. "Fair Wealth" Customer Needs and Solutions, vol. 2, 2015-06-01
Xiao L., Ding M. "Just the Faces: Exploring the Effects of Facial Features in Print Advertising" Marketing Science, vol. 33, 2014-01-01
Kim H., Park Y., Bradlow E., Ding M. "PIE: A Holistic Preference Concept and Measurement Model" Journal of Marketing Research, vol. 51, 2014-01-01
Hauser J., Dong S., Ding M. "Self-Reflection and Articulated Consumer Preferences" Journal of Product Innovation Management, 2014-01-01
Ding M. "Symbiotic Theorization," Customer Needs and Solutions, vol. 1, 2014-01-01
Ding M. "The Bubble Theory-Towards a Framework of Enlightened Needs and Fair Development" 2014-01-01
Ding M., Xu J. "The Chinese Way" 2014-01-01
Wu D. J., Ding M., Hitt L. "IT Implementation Contract Design: Analytical and Experimental Investigation of IT Value, Learning, and Contract Structure" Information Systems Review, 2013-09-01
Xiao L., Kim H., Ding M. "An Introduction to Audio and Visual Research and Applications in Marketing" Review of Marketing Research, 2013-01-01
Ding M., Dong S., Eliashberg J., Gopalakrishnan A. "Innovation and Marketing" Ding M., Eliashberg, Stremenrsch, "Innovation and Marketing in Pharmaceutical Industry.", 2013-01-01
Ding M., Eliashberg, Stremenrsch "Innovation and Marketing in Pharmaceutical Industry" 2013-01-01
Ding M., Eliashberg, Stremenrsch "Introduction to Innovation and Marketing in Pharmaceutical Industry" Ding M., Eliashberg, Stremenrsch, "Innovation and Marketing in Pharmaceutical Industry.", 2013-01-01
Ding M., Hauser J., Dong S., Dzyabura D., Yang Z., Su C., Gaskin S. "Unstructured Direct Elicitation of Decision Rules" Journal of Marketing Research, vol. 48, 2011-02-01
Dong S., Ding M., Grewal R. S., Zhao P. "Functional Forms of the Satisfaction–Loyalty Relationship" International Journal of Research in Marketing, vol. 28, 2011-01-01
Songting, Ding M., Huber J. "A Simple Mechanism to Incentive Align Conjoint Experiments" International Journal of Research in Marketing, vol. 27, 2010-01-01
Lilien G. L., Bowman D., Ding M., Grewal R. S., Griffin A., Kumar V., Narayandas D., Peres R., Srinivasan R., Wang Q. "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda" Marketing Letters, vol. 21, 2010-01-01
Ding M., Ross B., Rao V. "Price as an indicator of Quality - Implications for Utility and Demand Functions" Journal of Retailing, vol. 86, 2010-01-01
Ding M., Park Y. H., Bradlow E. "Barter Markets for Conjoint Analysis" Management Science, vol. 55, 2009-01-01
Ding M., Eliashberg J. "A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision-Making" Management Science, vol. 54, 2008-01-01
Grewal R. S., Ding M. "Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector," International Journal of Research in Marketing, vol. 25, 2008-01-01
Park Y. H., Ding M., Rao V. "Eliciting Preference for Complex Products: A Web-Based Upgrading Method" Journal of Marketing Research, vol. 45, 2008-01-01
Ding M. "A Theory of Intraperson Games" Journal of Marketing, vol. 71, 2007-01-01
Park Y. H., Ding M. "An Incentive-Aligned Mechanism for Conjoint Analysis" Journal of Marketing Research, vol. 44, 2007-01-01
Ding M., Cahoy D. R. "The Stakes Matter: Empirical Evidence of Hypothetical Bias in Case Evaluation and the Curative Power of Economic Incentives" St. John's Law Review, vol. 80, 2006-01-01
Ding M., Eliashberg J., Huber J., Saini R. "Emotional Bidders ? An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction" Management Science, vol. 51, 2005-01-01
Ding M., Grewal R. S., Liechty J. C. "Incentive-Aligned Conjoint Analysis" Journal of Marketing Research, vol. 42, 2005-01-01
Manchanda P., Wittink D. R., Ching A., Cleanthous P., Ding M., Dong X. J., Leeflang P., Misra S., Mizik N., Narayanan S., Steenburgh T., Wieringa J. E., Wosinska M., Xie Y. "Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry" Marketing Letters, vol. 16, 2005-01-01
Ding M., Cahoy D. R. "Using Experimental Economics to Peek into the Black Box of Jury Behavior: A Proposal for Jury Research Reform" Southern California Interdisplinary Law Journal, 2005-01-01
Maranas C. D., Ding M. "Valuation and Design of Pharmaceutical R&D," AIChE Journal, vol. 51, 2005-01-01
Ding M. "Structuring the New Product Development Pipeline" Management Science, vol. 48, 2002-01-01
Vandre D. D., Feng Y., Ding M. "Cell Cycle-Dependent Phosphorylation of Centrosomes: Localization of Phosphopeptide Specific Antibodies to the Centrosome" Microscopy Research & Technique, vol. 49, 2000-01-01
Ding M., Feng Y., Vandre D. D. "Partial Characterization of the MPM-2 phosphoepitope" Experimental Cell Research, vol. 231, 1997-01-01
Ding M., Vandre D. D. "High Molecular Weight Microtubule-Associated Proteins Contain O-linked-N-acetylglucosamine" Journal of Biological Chemistry, vol. 271, 1996-01-01
Ding M., Robinson J. M., Behrens B. C., Vandre D. D. "The Microtubule Cytoskeleton in Human Phagocytic Leukocytes is a Highly Dynamic Structure" European Journal of Cell Biology, vol. 66, 1995-01-01
Honors and Awards
Sandra Dawson Visiting Professor, University of Cambridge, (2023-06-15)
William R. Davidson Award, (2012-01-01)
Finalist, William F. O'Dell Award, American Marketing Association, (2010-12-31)
Finalist, Paul E. Green Award, American Marketing Association, (2008-12-31)
Harold H. Maynard Award,, American Marketing Association, (2007-12-31)
Finalist, Paul E. Green Award, American Marketing Association, (2006-12-31)