Joseph Jason Bell
Assistant Professor in Marketing
Education
PhD in Marketing, University of Iowa, Business, Iowa City, Iowa, United States, 2018-05-01 MS in Economics, University of Iowa, Business, Iowa City, Iowa, United States, 2012-05-01 BS in Economics, Brigham Young University, Provo, Utah, United States, 2010-05-01
Courses Taught
MKTG 450W – Marketing Strategy (W)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 555 – Mktg Models
Topics in the model building approach to marketing decision making, focusing on current research issues.
Selected Publications
Bell J. J., Thomaz F., Stephen A. T. "Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising" Journal of Marketing, vol. 89, 2025-01-01
Doshi A., Bell J. J., Mirzayev E., Vanneste B. S. "Generative artificial intelligence and evaluating strategic decisions" Strategic Management Journal, vol. 46, 2024-11-14
Bell J. J., Lee S., Gruca T. S. "Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas" Journal of Marketing, vol. 88, 2024-03-01
Bell J. J., Pescher C., Tellis G. J., Füller J. "Can AI help in ideation? A theory-based model for idea screening in crowdsourcing contests" Marketing Science, vol. 43, 2024-01-01