Johanna H. Slot
Associate Clinical Professor of Marketing
Johanna H. Slot joined Penn State in January 2014. She received her PhD from Tilburg University, The Netherlands. Her research is focused on open innovation strategies and interfirm relationships. Her work includes research questions related to the involvement of customers, suppliers, competitors, and partners in new product development, and also covers newer developments such as crowdsourcing and crowdfunding. Johanna's research work has won several awards, including the ISBM Doctoral Dissertation Support Award, the Best Paper Award of the World Open Innovation Conference at UC Berkeley, and her publication in the Journal of Operations Management was a finalist for the Jack Meredith Best Paper Award. Johanna is the Marketing Department's lead for retail. She maintains relationships with the National Retailer Federation Foundation and retailers. She also manages the Jacobs Fellows Program, an exclusive program for seniors with an interest in luxury retail and high-end fashion. Johanna is one of Smeal's faculty representatives in the Penn State Senate. She serves on the Curricular Affairs subcommittee. Johanna's term as a Senator is 2021-2025. Prior to joining academia, Johanna worked as a business consultant for Ordina Management Consulting (The Netherlands), where she developed marketing strategies on (open) innovation and social media use for a wide variety of clients in industries ranging from banking and insurance, public administration, and electronic consumer goods. Johanna has also been active as a market researcher for Research International (The Netherlands) and Air Berlin (Germany).
Expertise
Collaborative new product development, Innovation, Crowdsourcing, Crowdfunding, Retail
Education
Ph D in Marketing, Tilburg University, Tilburg School of Economics and Management, Tilburg, the Netherlands, 2013-12-18 MS in Marketing Research, Tilburg University, Tilburg School of Economics and Management, Tilburg, the Netherlands, A compact 2-year-in-1-year trajectory in which all necessary coursework for the graduate program was captured., 2009-08-31 MS in International Business, Maastricht University, School of Business and Economics, Maastricht, Netherlands, 2004-08-31
Courses Taught
MKTG 301H – Honors Mktg (H)
FOCUSES ON CUSTOMER BEHAVIOR, PRODUCT, CHANNELS OF DISTRIBUTION, PROMOTION, AND PRICING WITH EMPHASIS ON A CULTURALLY DIVERSE ENVIRONMENT.
MKTG 399 – Foreign Studies
Courses offered in foreign countries by individual or group instruction.
MKTG 422 – Adv/Sales Pro Mgmt
Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.
MKTG 437 – Adv Ret and Mer Mgmt
Analyzing planning and controlling the retail merchandising effort, including procurement, resource selection, vendor relations, product presentation, inventory control.
MKTG 450 – Marketing Strategy
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 450W – Marketing Strategy (W)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 494H – Research Project (H)
Supervised student activities on research projects identified on an individual or small-group basis.
MKTG 496 – Indep Studies
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
MKTG 498 – Special Topics
Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
MKTG 542 – New Prod Dev Mgmt
Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype.
MKTG 590 – Colloquium
Continuing seminars that consist of a series of individual lectures by faculty, students, or outside speakers.
MKTG 596 – Individual Studies
MKTG 817 – New Prod Dev Mgmt
This course focuses on the analytical, decision making, and planning concepts, frameworks, and tools available to market, product, and brand managers regarding innovation and new product development.
MKTG 842 – New Prod Dev Mgmt
MKTG 842 focuses on the analytical, decision making, and planning concepts, frameworks, and tools available to market, product, and brand managers regarding innovation and new product development. The course covers strategic topics on innovation and new product development. In doing so, the course broadly tracks the new product development process including opportunity identification, idea generation methods (both within and crossing firm boundaries such as design thinking, open innovation, and crowdsourcing), concept evaluation and selection, product design, product use testing and prototyping, innovation adoption and diffusion, and sales forecasting. Topical issues such as technological developments relevant to innovation and new product development are covered as well. Students learn the fundamental concepts of innovation and new product development, how to apply tools and frameworks to business situations, such to formulate an appropriate approach to innovation and strategic new product needs, and how to apply qualitative and quantitative techniques to conduct business analysis at various stages of the new product development process in a hands-on team new product development project. Through lectures, case discussions, and a variety of experiential learning methods, the course provides an in-depth understanding of real-world challenges in innovation and new product development.
Selected Publications
Slot J. H., Wuyts S., Geyskens I. "Buyer Participation in Outsourced New Product Development: The Role of Relationship Multiplexity" Journal of Operations Management, 2020-03-21