B.S. Marketing, B.A. Economics, The Pennsylvania State University (2011) Masters of Business Administration, Educational Leadership, Lehigh University (2015) Industry experience in personal and brand selling, advertising and media sales, face to face and large scale interactions, and events/promotion planning Operations Director for Blue Lions Field Hockey Club (State College, PA), PIAA Field Hockey Chapter 6 President, PIAA Basketball Official
Expertise
Consumer behavior and psychology, market and economic trends and movements
Education
Masters in Business Administration, Masters of Educational Leadership (MElBA), Lehigh University, Bethlehem, Pennsylvania, United States, 2015-06-30 Bachelor of Arts in Economics, Pennsylvania State University, University Park, PA, United States, 2011-05-01 Bachelor of Science in Marketing, The Pennsylvania State University, University Park, Pennsylvania, United States, 2010-05-01
Courses Taught
BA 197 – Special Topics
Formal courses given infrequently to explore, in depth, a comparatively narrow subject that may be topical or of special interest.
MKTG 330 – Consumer Behavior
Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision making.
MKTG 450W – Marketing Strategy (W)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.