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Marketing Department
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Marketing Department Faculty and Staff
Department Chair
Meg MeloyDavid H. McKinley Professor of Business Administration
Margaret "Meg" joined the faculty at Penn State in 2002 after having served on the faculty in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech. Her research examines consumer and managerial decision making biases and heuristics, with a special emphasis on how preferences are constructed, how moods influence consumer information processing, and how consumers make choices. More recent research has also focused on closed loop supply chains, barriers to second-hand product purchases, and how consumers respond to purchasing power changes.
Her work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Management Science, Organizational Behavior and Human Decision Processes, Production and Operations Management, and Psychological Science. She currently serves as a co-Editor for the Journal of Consumer Research, and on the Editorial Review Board for the Journal of Consumer Psychology and has served in leadership roles for the Association for Consumer Research (Treasurer: 2013-2014) and the Society for Consumer Psychology (President-Elect (2018-19); President (2019-20); Past-President (2020-21)). She is the David H. McKinley Professor of Business Administration and she also currently serves as the Marketing Department Chair.
Meet our Marketing Faculty
Discover the background, research interests, and industry insights driving our marketing department. Watch video introductions from our world-class faculty to learn what inspires their research and see how their diverse expertise shapes the future of business education at Smeal.
Explore the Marketing Department Directory
Marketing Faculty By Specialty
Our department is known for both establishing the traditions of our field, as well as advancing concepts and tools that are forward thinking. Our faculty members frequently contribute to the most prestigious journals in our field and are among leading scholars in consumer behavior, marketing management and strategy, and quantitative modeling of buyer behavior and firm interactions. They regularly consult with major companies on important strategic problems and bring knowledge back to the classroom. As a result, our students gain first-hand knowledge of marketing as practical and theoretical, as traditional and leading edge, and as both a science and an art.
Emeritus Marketing Faculty Members
Franklin Carter, Ph.D.
Wayne DeSarbo, Ph.D.
Marv Goldberg, Ph.D.
Fred Hurvitz, M.B.A.
Ralph Oliva, Ph.D.
Jerry Olson, Ph.D.